Hookie Co

Founded in 2015, Hookie cannot be pigeonholed. It‘s not just another custom bike shop, but a free-spirited design office and creative hub. Motorcycles are Hookies‘s catalysts for completely new ideas. The goal: An aesthetic and functional portfolio in the spirit of modern individualists.

Constant change and sustainability are a matter of course for founders Sylvia and Nico Müller. Their seven-person team cares little about conventions. It´s constantly looking for leeway to create something new. Therefore, the think tank has specialized in custom-made products and small volume series. These take on all challenges of the present, but also stand for a relaxed attitude. Playing hookie, literally!