Shakedown 1979: Hookie’s super-practical BMW R100
The battle between form and function rages on a daily basis in the custom scene. As much as we hate to admit…
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Founded in 2015, Hookie cannot be pigeonholed. It‘s not just another custom bike shop, but a free-spirited design office and creative hub. Motorcycles are Hookies‘s catalysts for completely new ideas. The goal: An aesthetic and functional portfolio in the spirit of modern individualists.
Constant change and sustainability are a matter of course for founders Sylvia and Nico Müller. Their seven-person team cares little about conventions. It´s constantly looking for leeway to create something new. Therefore, the think tank has specialized in custom-made products and small volume series. These take on all challenges of the present, but also stand for a relaxed attitude. Playing hookie, literally!
Plug and Play: A scrambler kit for the BMW R nine T
One of the BMW R nineT’s biggest strengths is its modular construction. You can unbolt the rear part of the frame, and…
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Double Vision: Two Yamaha XS650 cafe racers from Hookie
The correct answer to ‘How many bikes?’ is always ‘one more.’ And these two dapper Yamaha XS650s from German wunderkind Nico Mueller…
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Evolution of the Species: Hookie Co.’s ‘Wolf’ Honda CB750
Hookie Co. are one of the most exciting new custom shops to have emerged in recent times. On the surface they’re a…
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Issue One: Bike EXIF for your coffee table
Today is a momentous day for Bike EXIF. For almost ten years we’ve been showcasing the world’s best custom motorcycles, selecting the…
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Shock Of The New: This BMW is Hookie’s First Modern Build
Any garage accustomed to working on older motorcycles has to shift their thinking when customizing a modern machine. With a brand new…
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Second wind: A 1970s BMW R100 destined for Alpine trails
Bikes from Hookie Co. always make us smile. The motto of the shop is ‘enjoy the good,’ and that easy-going attitude is…
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The real deal: A stealthy CB550 cafe racer from Hookie Co.
Ten years ago, Honda CB cafe racers were a huge part of the custom renaissance. Low slung CBs were everywhere, ‘brat cafe’…
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Nifty Two-Fifty: Hookie Co.’s Honda CB250 cafe racer
It’s more fun to ride a small bike on the limit than a brute at half throttle. That’s the theory, anyway—and it’s…
Read more »All About The Patina: Nico Mueller’s BMW R75/5
We love seeing custom builders’ personal rides. Most of these guys spend their days wrestling with the restrictions of commissioned work, so…
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Double Trouble: Two new CB750 builds From Hookie Co.
If there’s one bike that’s more prolific than the classic BMW boxer, it’s the Honda CB750. We’ve seen so many custom CBs…
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Slowly Does It: Hookie’s laid-back Yamaha SR250 SE
Most people associate motorcycles with speed. But this pretty little SR250 SE from Hookie Co. is all about slowing down and enjoying…
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