A flourishing custom scene works wonders for brand culture, and it’s in the manufacturers’ interest to get their newest models in the hands of talented builders to boost the buzz. Kaichiroh Kurosu of Tokyo-based Cherry’s Company has some astonishing classic Harleys and modern street machines to his credit, and Royal Enfield recently tapped him to…
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Custom motorcycles come in all shapes and sizes. But the more style variations a custom shop adds to their portfolio, the more they run the risk of watering down their work. This is not the case for Kaichiroh Kurosu, better known as Cherry’s Company. Kurosu-san not only does it all, but he does it at…
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Japanese custom motorcycle culture can seem like a closed shop to Westerners. Granted, there’s the annual Mooneyes show, and a few builders have cast their nets outside their home country. But the language barrier is formidable: less than 10% of the Japanese population can speak English, and less than 1 in 500 Americans can speak…
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It’s not surprising that we don’t see many customs based on the BMW R 1200 GS. It might be the world’s most popular ADV bike, but it’s also crammed with tech and bigger than Ben Hur. Firestones and pipewrap simply won’t cut it here. That didn’t deter Kaichiroh Kurosu of Cherry’s Company from having a…
Read more »Kaichiroh Kurosu is one of Japan’s elite builders. He runs Cherry’s Company out of a cosy workshop in Tokyo, and his builds…
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