In 2006, Geoff started the website Return Of The Cafe Racers—inspired by the build of his own cafe racer.

He was then working as a designer and creative director, but in 2012, his passion for custom motorcycles overcame his desire to work in advertising.

So he quit the day job and started running ROTCR full time.

These days, he’s also the editor of the independent custom bike magazine Tank Moto, and contributes motorcycle content to its sister publication Fuel. Somehow, Geoff has also found the time to help start Australia's first communal motorcycle workshop, the Kustom Kommune.